HOW we do it?

we start by analyzing attention. To give runway for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute

Monitoring brand mentions, hashtags, fan/followers posts on your owned profiles, and respond to audience queries as quickly as possible. Unanswered complaints or questions can harm your brand’s reputation and strengthen the voice of unsatisfied customers.

‍We leverage social media culture to optimize short-term innovation planning. Indeed, culture is our strategic advantage. Our focus is consistently on crafting brand relevance within the immediate cultural context.